![]() "This industry is changing faster than I would expect. Clients include M.M.LaFleur, The North Face in Canada and Filippa K in Sweden, with about a hundred more interested brands currently in talks with the company. We're just giving them the technology and the tools to facilitate that so they don't have to build everything from scratch themselves," she says. "We really aim to support brands in a way that they still have ownership - they own the customer data, they own the program. According to Gittins, Archive - which recently secured $8 million in funding - was born out of a desire to help brands that want to "take back ownership" of the secondhand market in light of the exponential growth third-party sites were seeing, but don't know exactly how. Shop past Oscar de la Renta runway looks from the house itself on Encore.Įncore was made possible by a partnership between Oscar de la Renta and Archive, a full-service resale company founded by Emily Gittins and Ryan Rowe at the end of 2020 that allows brands to either easily resell their own products or establish a marketplace in which customers can sell or buy pre-owned clothing. However, Bolen remembers how upsetting it was for the Oscar de la Renta team to see how poorly the brand was presented by third parties: Items were misidentified, there was a question of authenticity - all in all, it wasn't of the same caliber as the brick-and-mortar shopping experience that the brand prides itself on delivering. ![]() ![]() "We started to speak to vintage dealers around the country and looked at places like TheRealReal, Vestiaire Collective and other resale sites to source pieces for our archive, and we found that our customers were shopping there as well." ![]() "Our designs are very classic - quite timeless - so having heard these stories for many years and wondering how this might be a business opportunity, we started to explore what was going in the world of resale," says Alex Bolen, CEO of Oscar de la Renta, who explains that the brand keeps an in-house archive of designs from every collection. How will they compete with the third-party retailers that have dominated the resale business?įor Oscar de la Renta, the decision to tap into the secondhand space started with the customers themselves, sharing stories of discovering their mom's little black dresses from the '80s and the like. Clients include M.M.LaFleur, The North Face in Canada and Filippa K in Sweden, with about a hundred more interested brands currently in talks with the company.Over the last year, Oscar de la Renta, Valentino, Gucci and more announced they would start selling their own vintage. According to Gittins, Archive - which recently secured $8 million in funding - was born out of a desire to help brands that want to "take back ownership" of the secondhand market in light of the exponential growth third-party sites were seeing, but don't know exactly how. Encore was made possible by a partnership between Oscar de la Renta and Archive, a full-service resale company founded by Emily Gittins and Ryan Rowe at the end of 2020 that allows brands to either easily resell their own products or establish a marketplace in which customers can sell or buy pre-owned clothing.
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